CUPRA and the International Padel Federation play on
Padel and CUPRA share the same ethos: they are both a contemporary interpretation of sportiness, reinventing performance by challenging the status quo and going another way.
The CUPRA European Padel Championship
CUPRA, the official sponsor of the International Padel Federation (FIP) for 2020, will be renewing the partnership for another exciting year. The unconventional challenger car brand will be the title name sponsor of the upcoming CUPRA European Padel Championship taking place in Marbella this year. Over the course of 2021, we will also see CUPRA’s presence in all of the FIP tournaments at the World Cup in Qatar, not to mention the CUPRA FIP Tour: the tournament comprising of 65 matches across Europe and South America with the dream to make padel an Olympic sport very soon.
This partnership is expanding padel globally through a shared vision of sportiness. Over the past few years, padel has become the second most widely practiced sport in Spain with over 5 million players and also the fastest growing sport in Europe.
The story of CUPRA and Padel
As sponsors of the World Padel Tour (WPT) and the International Padel Federation, CUPRA holds the widest presence in padel over a global scale. The brand first launched into the sport in 2019 and is now supporting a distinct tribe of 8 players (Fernando Belasteguín, Pablo Lima, Ari Sánchez, Agustín Tapia, Alejandro Galán, Paula Josemaría, Fede Chingotto, Juan Tello), including recent additions who represent the new generation of young players. In February of this year, CUPRA also announced its partnership with sports brand Wilson to co-create a padel racket that will be used by world-renowned Fernando Belasteguín in some of the WPT tournaments. With these collaborations, and CUPRA’s presence in close to 50 markets, the objective is to promote the expansion of padel into more countries, until it finally becomes an Olympic sport.
Beyond the court
This partnership represents not only the sport, but also a contemporary lifestyle. The CUPRA Formentor e-HYBRID, the official car of the World Padel Tour circuit, has just been delivered to each of the 8 CUPRA Tribe padel players, igniting a new era of electrification and sparking an impulse beyond the world of padel.