Our DNA:CUPRA Experience NZ/EN

CUPRA Experience.

A network of inclusion

Diversity takes us further.

To coincide with Pride Month, CUPRA aims to raise awareness and promote LGBTI+ inclusion.

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CUPRA x Padel

Teaming up for another round.

CUPRA and the International Padel Federation continue partnering up to redefine the world of padel.

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Set to embark

CUPRA x De Antonio Yachts.

We are taking high-performance to the seas in our latest collaboration. The D28 Formentor by De Antonio Yachts is inspired by the iconic CUPRA Formentor itself.

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The handover

Barça players receive their CUPRAs.

After exploring the world of CUPRA and configuring their own versions of the brand’s models, the Barça players were handed the keys to their customised cars.

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CUPRA’s 3rd Anniversary.

On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.

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CUPRA. A tale of aspiration.

A story about the people who create a world around performance – and invite you to it.

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New global ambassador.

CUPRA has added a new member to its tribe, Marc ter Stegen, one of the world’s best goalkeepers.

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CUPRAxFC Barcelona

FC Barcelona Partnership.

CUPRA and the football club form a unique alliance to promote talent and innovation.

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A new era of performance.

We believe that some rules have to be challenged. That’s why we’re joining forces with Padel, the game of reinvention, so together we can expand a new vision of sportiness.

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Brand ambassadors

A passion for padel.

Our passion takes us from the race track to the padel court.

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CUPRA Experience

More than a car brand.

Driving a CUPRA is an experience, and so is owning one. You can purchase and repair yours across our global network dealers, as well as receive extra special treatment and services at CUPRA Specialists.


A new approach to car services.

One single package at one single price offering you everything you need to smoothly enjoy your CUPRA experience. From warranty extension to a bespoke insurance policy, all services are accessible at all our dealers.

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CUPRA Specialists

Redefining customer service.

We’ve strategically designated some of our dealers as CUPRA Specialists. It is where you can meet the CUPRA experts trained to offer you superior assistance and discover the CUPRA Corner, a space that brings out the essence of CUPRA.

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CUPRA Community

You are one of us.

Join our community of individuals brought together by the same passions in life. Expect exclusive experiences like test drives, lifestyle events, track days and much more.

Passion shared is passion doubled.

When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...

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